Small changes help books become visible.
Today I’m attempting to fix my book links. We all use them, we might even know enough to shorten links so it fits in a tweet, or to make it a custom URL so that it looks nice, and may even know to use some tools like Ow.ly and the Hootsuite Dashboard to track clicks on the links.
The devil is in the details.
Today I’m beginning the process of updating my Amazon book links using global links— Changing them on my website and in my social media. It’s tedious, so why bother?
- First, when someone clicks on the global link it will direct them to their own country’s Amazon store. No need to add one for the USA and another for the UK, etc —the global link takes them to their familiar store. The big plus here is a better customer experience, and as I’ve mentioned in a previous post, this year is all about the customer.
- Second, using the global links gives the advantage of tracking the total number of clicks by country, thus giving you more insight into who’s clicking. This helps to further develop your customer profile. Every extra detail helps us define a strong customer base and ultimately reach more customers.
- Third, this can only help strengthen our brand platform. Google looks for branding so this is another way to tie it all together. Once you have the account set up (even the free version) you can add your Amazon Affiliate account number.
Check it out—it’s developed by Genius Link https://www.booklinker.net/index.php
If you’re only concerned about social media, you can use booklinker for all your Amazon book links that you use in your posts.
There is a Genius Link plugin for WordPress to use on your website, too. It’s called . . .
Some authors and writers who already know much about marketing may already know about this great service to generate universal links and perhaps, utilize the even more powerful tools available with the upgrade of a paid account. For people like myself who learn as we go, there is a free option that still adds a great service.
If for no other reason, use the universal link to make it a better experience for the customer.
One of the things I love about being an author is that there is always something new to learn . . . One thing I hate about being an author is that there is always something new to learn. Yes, you can teach an old dog a new trick. Whether you like tech or not, using universal links just makes sense.