One important thing to remember—The number one way to sell books is by word of mouth.
SEO is alive, it grows, it changes, it drives our content. So if you want your stuff to be read, use any tools you can to get your sites tuned up.
Small changes help books become visible. Today I'm attempting to fix my book links. We all use them, we might even know enough to shorten links so it fits in a tweet, or to make it a custom URL so that it looks nice, and may even know to use some tools like Ow.ly and the Hootsuite…
There are fun ways to get noticed without breaking your piggy bank.
Make sure your content is mobile friendly and the content you write is compelling for the reader's viewpoint.